Within the last half hour I’ve just completed negotiations on our first major signing of the year. Unfortunately I can’t tell you much more than that right now, as the announcement can’t be made for a few more weeks.
The timing of when a show is announced is sometimes completely random, but on many occasions it is planned with meticulous detail, and involves many different organisations. With this show, the act in question haven’t released any new material for a little while, and so the first job to be done is to get them back in the public eye. To start it all off, the 1st single from their new album will be unveiled on the radio. That will be followed by the band doing a heavy schedule of promotion such as media interviews. Then the single gets released, and touch wood it does well in the charts (which it should). A week later the album will be released and hopefully the same pattern flows. At that point, when the public appetite for the band is at its highest, the tour will be announced.
Later that week there will be a “pre-sale” which is where a small allocation of tickets will be sold early to hardcore fans through the act’s official website. Then on the Friday, we’ll start selling the tickets
And it doesn’t end there. A few weeks after that the follow up single will go out. The theory being that each wave raises the hype, and helps the sales of the next.
In this case the whole process of the single’s first play on TV and radio is happening right now, and we’re scheduled to announce the show on February 1st, so make sure you check www.plymouthpavilions.com and www.thisisplymouth.com that day to find out who it is!
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